How many views did “Old Spice | The Man Your Man Could Smell Like” get?

Old Spice · published 2010-02-04 · TubeCount #80, played 2026-08-30

Why this one

The Man Your Man Could Smell Like launched at Super Bowl XLIV in February 2010 and was — within 36 hours — the most-watched online ad ever made. Isaiah Mustafa on a horse, a monocle, a diamond, inexplicable transitions. Procter & Gamble saw a 107% sales increase in the following month. Sixty-three million views. The gap between cultural saturation and view count is not a measurement of the campaign's failure: it is a measurement of the YouTube that existed in 2010. The video went viral in a platform that hadn't yet built its recommendation engine, that embedded rather than linked, that stored view counts separately from the embeds that carried it to every marketing blog and email forward in the world. The 63 million are specifically the people who navigated to YouTube itself and pressed play. Everyone else watched it somewhere else and those clicks don't count.

How everyone did

12 players called this one. The average score was 36 out of 100, and on the thumbnail alone people were typically 38× off.