How many views did “The £60 Aldi Espresso Machine” get?

James Hoffmann · published 2025-01-17 · TubeCount #58, played 2026-08-08

Why this one

James Hoffmann is coffee YouTube's most authoritative voice, and his channel typically draws 650,000–700,000 views per video on equipment that costs several hundred pounds. A dedicated explainer about a sixty-pound Aldi machine landed at 2.3 million: roughly 3.5× his norm. The dual-audience mechanism: Hoffmann's existing viewers needed to know whether to take this seriously, and an entirely separate audience of budget-conscious shoppers found the video through product search. They were not the same people watching for the same reason. A 1-World-Champion coffee expert reviewing a supermarket machine is deadpan performance art that satisfies two completely different curiosities in one sitting.

How everyone did

7 players called this one. The average score was 39 out of 100, and on the thumbnail alone people were typically 7.7× off.